Gillette had taken razor technology to the point of absurdity.

Five blades.

Lubricating strips.

Precision trimmers.

Suspension technology.

Even quantum anti-ageing effect on your skin.

The biggest stars in sport and Hollywood to advertise them.

And, of course, charged accordingly.

Michael Dubin, today’s story hero, was tired of the whole thing.

Tired of paying ridiculous prices for razor cartridges.

Tired of having to ask a supermarket employee to unlock a glass cabinet every time he needed them… come on… they are not a Mr Perignon.

So, in 2012, he did something much simpler.

He bought a huge batch of cheap razors from Asia.

He created a subscription.

For one dollar a month, new blades arrived at your home.

That was it.

No revolutionary technology.

No enormous factory.

No five-year strategic plan.

No celebrity ambassador.

To promote the company, he recorded a cheap two-minute video starring himself.

The video was ridiculous.

Funny.

Direct.

And brutally clear about the unnecessary complexity of the established brands.

Within hours, the website crashed under the volume of new subscribers.

Four years later, Unilever bought Dollar Shave Club for $1 billion in cash.

Well…

We often believe success requires something enormous.

Or a project going well, the latest dashboard created by AI.

Or a revolutionary idea.

Or a sophisticated strategy.

A detailed business plan.

More funding.

More people.

More time.

Sorry… but no.

Many times, the winning move is simply to remove the nonsense.

And going to the basics.

Try it.

See what happens.

Improve it tomorrow.

Then improve it again the day after.

This applies to businesses, projects, careers, and almost everything worth building.

Complexity makes us feel intelligent.

Planning makes us feel safe.

Perfection gives us an excuse not to begin.

But results rarely come from the person with the most elaborate plan.

They come from the person who starts.

Who tests.

Who listens.

Who changes.

Who gets slightly better every day.

The secret is often embarrassingly simple:

Do.

Test.

Improve.

Repeat.

Ideas you can try tomorrow below:

​THE ROOM: 15 Great Lessons of a Successful PPP Project​

​THE ROOM: The 15 Top Lessons of a PPP Project Nightmare​

​THE ROOM: How to Break Into PPPs (Without the Bullshit)​

​The ROOM: The ONLY way of doing a proper procurement process​

​THE ROOM: Back-to-Back PPP Gap Analysis Explained​

​THE ROOM: The Top 10 Errors That Kill Your PPP Deal​

​THE ROOM: How to Deal with Frustrating Lenders' Approvals in PPPs.​

​THE ROOM: THE ROOM: Minimum size for a PPP Project​

​THE ROOM: Buildings in PPP - Discussions with an African colleague​

​THE ROOM: Key Challenges and Solutions in PPP Highway Projects - 5 Clauses You Should Improve​

Or… of course, you can have them all… and many other interesting lessons in The Room.

​The Room​

PD 1: If you liked this email, don't keep it in secret and forward it to a friend. They will thank you enormously one day.

PD 2: If somebody has sent you this email and you want to receive emails like this yourself, visit vicentevalencia.com

PD 3: If you want unsubscribe, click the link below.