Valentin


Once I had a friend called Valentin.

His parents gave him that name long time ago because he was born on 14 February.

In Spain, there are still many people naming their children with the name of the saint of the day… or the day they were married, or things like that.

Well…

His parents could not foresee at the time the long term consequences of their choice.

San Valentine was not at the time the word-wide phenomenon that it’s today.

But still… there was some noise.

Well…

The thing is that being Saint Valentine (or San ValentĂ­n, in Spain), be named ValentĂ­n and being your birthday on 14 February create some issues.

Think about gift from his girlfriend and wife… one for his birthday and one for “Saint Valentine”.

Think about “Are you celebrating something special?” at the restaurant.

Or people willing to “celebrate” your birthday when you want to be with your loved one.

Etc.

Small issues.

Maybe I exaggerate.

But this trend is not unique.

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When doing projects, we make decisions.

Many.

And many are done without considering potential long-term consequences.

Some are obvious…. And still they are made.

Some are more subtle… and still they are made.

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Creating issues…

Problems…

That when you’re talking about billions of dollars… are not exaggerations.

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Understanding the options that you have to prevent more “unattended consequences” and what to do to prevent or deal with them is an art.

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I can tell you a lot about this art in the link below.

​Life is easier with an Ex-CEO on your ear. ​

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Vicente Valencia

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