Imagine two houses.

The first has a beautiful kitchen.

Italian marble.

Designer bathrooms.

And a motorway running 20 metres from the bedroom.

The second has an ugly kitchen.

Terrible paint.

And bathrooms that haven't been touched since 1987.

But it's in a fantastic location.

Which one would you buy?

Unless you have a particular affection for motorway noise, probably the second.

Applying the following concept is where you make the money.

You can replace a kitchen.

You can repaint the walls.

You can even replace the bathrooms.

But moving the motorway is going to be slightly more expensive.

This is called understanding the limiting factor.

And you can apply it to every industry.

However, we, infra people, are terrible at this.

I've seen projects with extraordinary engineering… even some World Guiness stuff.

Beautiful financial models… even with macros… I think that they call it like that.

Impressive sponsors. World-class advisers.

And enough PowerPoint slides to keep Microsoft profitable for another decade.

But…

Imagine the land isn't available.

Imagine the demand assumptions are fantasy.

Imagine the risk allocation makes the project unbankable.

Etc.

The response is usually the same.

More studies.

More torture workshops.

Another independent review.

A new governance structure.

And, naturally, a Steering Committee… or SteerCo which is the trending topic these days.

Look.

A project is only as strong as the constraint nobody has solved.

You can optimise the financing.

Negotiate another 20 basis points.

Improve the procurement documentation.

And redesign the reporting dashboard.

Wonderful.

But if your fundamental commercial proposition doesn't work, you're just putting Italian marble in a house beside a motorway.

And bosses are not stupid.

They have seen these things if they have done more than 2 or 3 projects.

But sometimes… they are too invested in the decision.

Or surrounded by people who are exceptionally good at agreeing with them.

And that's when expensive mistakes happen.

You’re in the money…

And making money or avoiding these mistakes bring me to Before You Send.

A private advisory service for executives dealing with complex infrastructure decisions.

From someone who isn't there to admire your kitchen.

But tell you there's a motorway outside.

To get it, click below.

$49.90 VILENTIA ACCESS Before You Send. Direct access to experienced judgement before you send the letter, accept the change, present the Board... Read more Book A Call NOW

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