A few days ago, I had a big argument with my team in Panama.

They had spent almost 3 weeks trying to convince a client to change banks for her mortgage.

It was a no-brainer.
Lower interest rates.
Lower fees.

They showed her, over and over again, different scenarios… all in vain.

You may wonder how, after 2 or 3 days of trying, they kept pushing.

She is a public servant.
And the team was trying to convince her to move from a government-owned bank to a fully private one.

I repeat.
Public servant. Government bank.

You could see it from miles away.
She wasn’t going to move.

No matter the numbers.
No matter how many times you explained the benefits.

Why?

Obvious.

Every purchase is emotional.
Every decision is emotional.

Then you justify it with whatever rational argument you can find.
But the decision? It was already made.

“A friend told me about a bad experience with a private bank.”
“Private banks increase interest rates after the ‘preferential’ period.”

Etc.

You may have strong arguments to counter all of that.
But it doesn’t matter.

The decision was already made.

Look.

Do whatever you want with this information.
But let me tell you something:

If you understand the emotion game, you won’t just understand how the world works…

You’ll win.

In the next mentorship session, I’ll show you:

• Why emotions matter
• How to get the most out of any meeting
• How to avoid fatal flaws that cost you contracts with billions on the table

Billions.

Because yes… the emotion game applies to big contracts too.
Or don’t you understand this world yet?

You can access this by clicking the link below.

This session is only available for those who join before Sunday, 23:59 Eastern Time.
After that, it’s gone.

​Mentorship​

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