The junior who carried coffee… and ended up running the company


I told you about Horward before.

1982.

New York.

A young guy joined a company.

Not as CEO.

Not as strategist.

Not as “Head of Vision.”

Director of Retail Operations.

Exciting, right?

Mid-level.

Replaceable.

Just another guy executing someone else’s plan.

The company was called:

Starbucks

The guy was:

Howard Schultz

At that time, Starbucks didn’t even sell the “Starbucks experience.”

They sold beans.

Machines.

Coffee equipment.

No romance.

No Italian fantasy.

No global empire.

Just beans.

But a day, he starts making things.

He goes to Milan.

He walks into espresso bars.

He sees something no one else at Starbucks saw:

Not coffee.

Community.

Ritual.

Status.

Daily habit.

He comes back to Seattle.

Excited.

Pitching the idea.

The founders basically say:

“No.”

Too risky.

Too theatrical.

Too different.

Now here’s the moment that matters.

He wasn’t the founder.

He wasn’t the owner.

He didn’t have control.

He was just a junior executive with conviction.

So he left.

Started his own chain.

Proved the concept.

Raised money.

Took risk.

A lot of risk.

Then, in 1987…

He bought Starbucks.

Let that sink in…

The employee.

Bought.

The company.

Yes…

Nobody promotes you to the top.

You take it.

Not by shouting.

Not by title.

Not by LinkedIn bio inflation.

Sorry… it does not work that way.

In PPPs.

In infrastructure.

In real estate.

You don’t climb by seniority… at least, not just by it.

You climb by perspective.

I’ve seen 28-year-olds in bid rooms who were sharper than 55-year-old “Vice Presidents.”

The difference wasn’t intelligence.

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Vicente Valencia

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