Those who know me well know that I’m not a football fan.

Or soccer.

Whatever you prefer.

But I watched the last ten minutes of Spain’s match—my only ten minutes of the World Cup… yes, I know—and I was amazed.

And happy, by the way.

Beating Argentina is always fun.

Especially after their famous “Devolvé la copa” a few years ago…

But that’s not the point.

The point is that, within five minutes, the internet was full of memes.

Messi crying like a baby.

Lamine Yamal—or Yamil, Yamile… you know I’m not following football—giving Messi a bath.

Videos.

Images.

Jokes.

All of them everywhere.

In less than five minutes.

And if you watched those final ten minutes, you know it wasn’t an easy victory.

The result was uncertain until the very end.

So how did they produce all that content so quickly?

You already know the answer.

They didn’t.

It was prepared before the match.

The memes were ready.

The videos were drafted.

The only thing missing was the final whistle.

Logical, right?

Not even ChatGPT is that fast.

At least, not with the good ones.

If this surprises you, that’s bad news.

Because preparation is the difference between being good and looking brilliant when the opportunity arrives.

Do your homework beforehand.

Study.

Create.

Draft.

Prepare the alternatives.

Then press the trigger when the moment comes.

It sounds like common sense.

And yet, people still walk into important meetings, negotiations and billion-dollar projects almost completely unprepared.

Then they act surprised by the result.

I hope that’s not you.

Probably not, if you’re reading this newsletter.

But if you want the knowledge, preparation and practical experience to be ready before the decisive moment arrives…

​The Room is for you.

Because when the opportunity comes, there is rarely time to start learning.

There is only time to press the trigger.

Use this information at your own risk.

Individual courses, below.

​THE ROOM: 15 Great Lessons of a Successful PPP Project​

​THE ROOM: The 15 Top Lessons of a PPP Project Nightmare​

​THE ROOM: How to Break Into PPPs (Without the Bullshit)​

​The ROOM: The ONLY way of doing a proper procurement process​

​THE ROOM: Back-to-Back PPP Gap Analysis Explained​

​THE ROOM: The Top 10 Errors That Kill Your PPP Deal​

​THE ROOM: How to Deal with Frustrating Lenders' Approvals in PPPs.​

​THE ROOM: THE ROOM: Minimum size for a PPP Project​

​THE ROOM: Buildings in PPP - Discussions with an African colleague​

​THE ROOM: Key Challenges and Solutions in PPP Highway Projects - 5 Clauses You Should Improve​

Or… of course, you can have them all… and many other interesting lessons in The Room.

​The Room​

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