Ask before you build


I have a friend.

A colleague.

She is very interested in putting her knowledge to work.

On her own.

In the consulting space.

I always tell her that selling air conditioners probably has a much better future.

You know.

Climate change.

Installation fees.

Recurring maintenance revenue.

All that.

But she loves infrastructure.

Let her be.

She wanted to know how to create a service for a particular government agency.

My answer was simple.

Ask them what they need.

Do not spend three months creating a beautiful product that nobody has asked for.

Start with this:

Which part of your upcoming projects concerns you the most?

Where are you lacking internal capability?

What delayed your last procurement?

Which commercial problems do you not want to repeat?

Would you bring someone in for 8–12 weeks to resolve them?

What would they need to deliver for the engagement to be worthwhile?

And who actually holds the budget to commission the work?

That last question matters.

A lot.

Because the person who loves your idea may not be the person who can buy it.

As in any business, if there is no real need, you can have the best product, the best knowledge and the most impressive PowerPoint in the world…

And still have no clients.

Things I know clients may be interested in include:

​THE ROOM: 15 Great Lessons of a Successful PPP Project​

​THE ROOM: The 15 Top Lessons of a PPP Project Nightmare​

​THE ROOM: How to Break Into PPPs (Without the Bullshit)​

​The ROOM: The ONLY way of doing a proper procurement process​

​THE ROOM: Back-to-Back PPP Gap Analysis Explained​

​THE ROOM: The Top 10 Errors That Kill Your PPP Deal​

​THE ROOM: How to Deal with Frustrating Lenders' Approvals in PPPs.​

​THE ROOM: THE ROOM: Minimum size for a PPP Project​

​THE ROOM: Buildings in PPP - Discussions with an African colleague​

​THE ROOM: Key Challenges and Solutions in PPP Highway Projects - 5 Clauses You Should Improve​

Or… of course, you can have them all… and many other interesting lessons in The Room.

​The Room​

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Vicente Valencia

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