Arguments don’t work


Arguments, unfortunately, don’t work.

It’s proven.

People don’t change their beliefs.

At least, not with arguments.

The reason arguments do not work is that most people hold their ideas and values without thinking about them.

Think of politics.

Think of clauses that you’ve seen in contracts.

Think of people supporting their favourite teams.

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There is a strong emotional content in their beliefs.

They really do not want to have to rework their habits of thinking, and when you challenge them, whether directly through your arguments or indirectly through your behavior.

They are hostile.

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I know that well.

And you probably did it too.

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This is why I repeat over and over simple concepts.

This is why I repeat them through an example after another.

The case method.

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Why you can’t transfer all the risk to a party.

Why you shouldn’t be a master and get servants.

Why overpaying does not assure you a tranquil life (contract management).

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Once and again, through over 120 questions, I dissects beliefs. I try to connect with feelings. For the few rational ones, I give arguments.

​The 100 Questions And Answers You Must Know about PPPs.

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Vicente Valencia

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